I help local tradespeople like plumbers, electricians, and builders get more customers online. No jargon, no confusing tech talk - just real results that put money in your pocket.
Look, I'll be honest with you... I didn't start out as some tech genius. Ten years ago, I was working a regular job and watching my mate Dave (he's an electrician) struggle to get customers despite doing brilliant work.
Dave was the best spark I knew - could rewire a house with his eyes closed - but his phone barely rang. Meanwhile, his competitor with half the skill was booked solid for months. The only difference? The other guy was showing up on Google when people searched for electricians.
That's when it clicked. Being great at your trade isn't enough anymore. You need to be found online, or you might as well be invisible.
So I dove headfirst into learning everything I could about getting local businesses found on Google. I even worked at the Google Digital Garage in Belfast, where I helped hundreds of local business owners understand how to get found online. This hands-on experience taught me what actually works in the real world - not just theory, but practical solutions that get results.
During my time at Google Digital Garage, I saw the same story over and over: brilliant tradespeople with incredible skills but no online presence. People often say "ranking on Google is like trying to please a picky eater." I say, "Nonsense! It's more like cooking a delicious meal for a gourmet chef." It's all about balancing the right ingredients (hint: think REVIEWS!) to create your Google Business Profile that not only pleases search engines but delights your customers too.
Dave was my first "test case" - I helped him for free just to see if I could actually make a difference. Within three months, he went from 2-3 calls a week to being booked solid. His business doubled, and he's never looked back.
That was ten years ago. Since then, I've helped over 100 local tradespeople get more customers, more consistently, without the headaches of trying to figure out "digital marketing" themselves. My experience at Google Digital Garage taught me what really works in practice - and I use that experience to help Northern Ireland businesses thrive.
Local business is the bedrock of our communities. When I watch a local tradesperson go from online obscurity to having a phone that won't stop ringing, that's my idea of heaven (really). When I'm not wrestling with Google's algorithms, you'll find me walking Lillie (my overly energetic Cocker Spaniel), or travelling around Belfast, Dublin, and Derry checking out local businesses - always learning what works and what doesn't.
I'm not here to baffle you with jargon. I just get on with things and send you regular 'jargon-free' updates. It's as simple as that!
Unlike many 'digital marketing companies', I DO NOT outsource! What you see is what you get with me. I work with anyone, providing we can be friends!
I'm not interested in 'short-term' projects or people I don't get on with! When we work together we are a team, and we will win together.
No 'dodgy' tricks or 'black hat' strategies here! I want you to get sustainable and constant leads so your business grows for years to come.
I've worked with 100+ tradespeople. I know you're busy, I know you hate tech nonsense, and I know what your customers actually care about when they're looking for someone to fix their problems.
I don't bamboozle you with "meta descriptions" and "schema markup." I explain everything in plain English and measure success by one thing: more customers calling your phone.
Based in Ballynahinch, I understand the local market. I know the areas, the competition, and what works specifically for Northern Ireland businesses. Plus, you can actually meet me for a coffee!
"Before Phil, I was struggling to get 2-3 calls a week. Now I'm booked solid 2-3 weeks in advance. He's literally doubled my business. Best investment I've ever made - and I've bought some expensive tools!"
"Phil doesn't just get you more customers - he gets you better customers. The people calling me now are ready to book, not just shopping around for quotes. My average job value has gone up by 40%!"
"I was skeptical at first - tried two other 'SEO companies' that took my money and did nothing. Phil actually delivers. My phone rings constantly now, and I've had to hire two more lads just to keep up!"
"Phil explains everything in normal words - no confusing tech speak. He set everything up, it all works automatically, and I just focus on doing good work. Exactly what I wanted!"
I'm offering local tradespeople a 30-day free trial. No contracts, no upfront fees, no risk. Let's have a proper conversation about growing your business.
Available Mon-Fri 9am-6pm • Based in Belfast • I actually answer my phone!