How can a tradesperson get more calls from Google?

For most tradespeople, getting more calls from Google comes down to three things: a strong Google Business Profile, consistent customer reviews, and clear local signals. Improving these basics usually delivers more enquiries than complex SEO work.

What actually makes the phone ring

Most customers don't browse multiple websites when they need a tradesperson. They choose from the businesses Google shows them first — especially in local map results.

In practical terms, that means focusing on:

  • • A fully completed and accurate Google Business Profile
  • • Clearly listed services and service areas
  • • A steady flow of real customer reviews
  • • Consistent business details across the web

When Google understands exactly what you do and who you serve, it's far more likely to show your business to people who are ready to call.

Why simple usually beats complicated

Many trades are sold SEO services they don't actually need. In most cases, improving a Google Business Profile and reviews has a bigger impact on calls than technical website changes or long-term SEO contracts.

Local SEO works best when it's:

  • • Clear
  • • Consistent
  • • Focused on real customers, not vanity metrics

If you want to know what's holding your visibility back — or what to fix first — a one-to-one consultation is often the quickest way to get clarity.