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Your Google Business Profile (GBP) is often the first impression local customers get of your business. Like a well-kept garden, it needs regular care and attention to truly flourish. When optimised correctly, it can put you ahead of local competitors, boost enquiries, and drive more people through your doors.
But here's the question: Are you making the most of it? From verification to customer engagement, every detail counts in winning more local business.
Here's something that blew my mind when I first heard it: 90% of people read online reviews before they buy anything. Seriously! I thought my wife was the only one who spent twenty minutes reading Amazon reviews for a £3 phone case, but turns out nearly everyone does it. It reminded me of my old dog Buster - he never approached another dog without having a proper sniff first...