You don't need another social media account to manage. You don't need to dance on TikTok. You just need to show up when people in your area are searching for what you do.
And the best part? Google already gives you a free tool to do exactly that — your Google Business Profile (GBP).
So why do most local businesses barely touch it?
When someone types "salon near me" or "plumber in Belfast," what they see isn't your Facebook page or your website first — it's the map listings.
That's your Google Business Profile. It's basically a free billboard right where people are already looking to buy.
But most small businesses don't claim it… or if they do, they set it up once and forget about it. That's like buying a shop front and never turning the lights on.
Google reviews are one of the biggest ranking factors. But more importantly, they're how people decide whether to call you or the other guy.
A business with 30+ genuine reviews feels trustworthy — even if your prices are higher.
You don't have to awkwardly ask for reviews. With the right system (like the one I set up for clients), your customers get a friendly reminder automatically. No pressure. Just results.
Google rewards activity. If you post weekly updates, add photos, or answer questions, you're telling Google:
"I'm active, I'm open, and I'm relevant."
That helps you stay above businesses who set up their profile once and left it to gather dust.
Think of it like your van or shopfront — if it looks fresh and busy, people notice.
Your Google Business Profile can appear in three places:
That means your next customer could find you without ever visiting your website. If you've set it up right, they'll call, message, or visit straight from your listing.
That's free marketing — working 24/7, even while you're on the tools or serving customers.
If you're too busy to manage it (and let's be honest, most people are), I can do it all for you.
I help tradespeople and local businesses:
It's simple, affordable, and you'll see your business climbing up the local results.
Let's make your business the one people find first — and choose every time.
Join local businesses across the UK who are already dominating their Google search results.