Reviews are one of the biggest ranking and trust factors for trades because Google uses them to understand reliability, relevance, and customer satisfaction. Fresh, consistent reviews help trades appear higher in local results and make customers more confident about calling.
Customers hiring a trade want reassurance before letting someone into
their home.
Google knows this — so it gives more visibility to businesses with:
Reviews tell Google:
"This business is active, trusted, and still doing good work."
For trades, new reviews matter more than old ones.
A profile with:
40 reviews from 2 years ago
↓
…usually loses to a business with:
10 new reviews in the last 2 months
Google wants signs of:
Two powerful effects happen:
1️⃣ Higher rankings
Google is more likely to show businesses it trusts.
2️⃣ Higher call-through rate
Once you appear, customers choose trades with:
Reviews don't just get you seen —
they get you chosen.
Trades often rely on:
Reviews amplify all of these.
A steady flow of reviews tells both Google and customers:
"This person is busy and reliable."
This is why your automatic reviews system (Growth package) quietly becomes a superpower.
Simple habits make the biggest difference:
(And of course… automated review requests make this effortless.)
If you're unsure how to increase reviews consistently or improve your visibility, a one-to-one consultation can help you choose the simplest approach.