For most electricians in the UK, getting more calls from Google comes down to a strong Google Business Profile, regular customer reviews, and clear signals about the services they offer — such as domestic, emergency, or NICEIC-registered work. When these basics are done properly, electricians are far more likely to appear in local searches and get called.
Most people searching for an electrician aren't browsing — they need help now. Google tends to show businesses it understands clearly and trusts.
That usually means:
If Google is unsure what type of electrician you are, it's less likely to show your business — even if you do great work.
Electricians are often searched in different ways, including:
Making sure your services and descriptions clearly match how customers search helps Google show your business at the right time — especially for urgent jobs.
For electricians, reviews aren't just about rankings — they're about trust. Customers want reassurance before letting someone into their home.
Regular, genuine reviews help:
If you're unsure what's holding your visibility back or how to improve it, a one-to-one consultation can help identify the quickest fixes.