For most trades, £297 per month is worth it if it leads to consistent visibility and real enquiries from Google. When local SEO focuses on Google Business Profiles, reviews, and clear local signals, the cost is often covered by a single extra job each month.
Many trades are sold expensive SEO retainers they don't actually need. In reality, most local enquiries come from Google Business Profiles, reviews, and being clearly understood by Google.
When those basics are managed properly:
That's why a focused monthly approach often delivers better results than paying for complex SEO work.
For most trades, the real cost isn't £297 per month — it's:
Local SEO works best when it's simple, ongoing, and aligned with how customers actually search.
If you're unsure whether ongoing local SEO is worth it for your business, a one-to-one consultation can help you decide what level of support makes sense.